Queen's University, Smith School of Business
Smith Business Club Calgary presents:
An Evening with Bob Cummings, MBA’92, Executive Vice President, Commercial, WestJet Airlines
Join Smith alumni, students and guests as Bob discusses WestJet’s people-driven differentiation and how the company continues to successfully provide a remarkable guest experience in a highly-competitive industry with rising operating costs.
Bob Cummings is Executive Vice President, Commercial at West Jet Airlines. He is responsible for sales, marketing, communications, network planning and scheduling, revenue management, corporate development, airline partnerships, distribution, digital and WestJet Vacations. Prior to that, he held the title of Executive Vice-President, Sales, Marketing and Guest Experience and was additionally responsible for contact center and guest experience planning.
Bob joined WestJet in March 2005 as Vice-President, Marketing, and quickly mobilized his team to create the “Owners” advertising campaign – the most successful brand communications platform in WestJet history. He became an Executive Vice President in August 2006.
Bob was named Canada’s top marketing executive by Canadian Business magazine in 2008. In 2013, Bob was named one of the top six marketing executives in the airline industry by the Blue Sky organization.
A native of Edmonton, Bob achieved his undergraduate degree in 1989 from the University of Victoria, followed by his MBA from Queen’s University in 1992.
Date: Wednesday, November 23rd, 2016
Location: The Calgary Petroleum Club, Devonian Room, 319 5th Ave SW, Calgary T2P 0L5
Time: 5:30pm – 8:00pm
Cost: $35 (includes hors d’oeuvres and a cash bar)